Ironically, presently most of the media related research is conducted by commercial research agencies which analyze the media’s economic aspect, viewership and rating. Being a marketing need a large sum of amount is spent on the same. Separate research wings are also being setup by the TV channels.

On the other hand the academic researches revolve around the topic of media’s impact on the society. To my knowledge no one has conducted yet a research assessing Media’s impartiality and its representation of different voices.  The merit of news is also subject of the some topic.

 Although, it is major topic of research, Abu Saad has tried to raise a very relevant question in his column as why hasn’t Pakistani media reported a news story in which a Chabad Rabbi Mennis Fried ask for the killing of “Arab men, women and children”. I

 Interestingly none of the five leading news channel and newspapers has made a news story of it.

 (Talkhaba also edit the blog Talkhaaba)